Understanding your seller dashboard
What each tab shows and where the numbers come from.
• Overview: revenue, recent sales and items that need attention (rejected products, drafts).
• Products: create, edit, submit for review, archive.
• Sales: every sale with its status.
• Statistics: page views, unique visitors, add-to-cart and conversion over the last 30 days.
• Customers: buyers of your products and what they spent.
• Coupons: your discount codes.
• Reviews: reviews left by verified buyers. Only buyers can review a product.
• Finances: your Stripe account status and every amount, sale by sale.
• Store: your public profile.
All numbers come from real orders and real visits; nothing is estimated or generated.